As a musician, being able to describe your music succinctly and in vivid terms is one of your most powerful marketing tools. Julia Rogers writes a guide for everything from using your fans to help craft your pitch, to integrating your elevator pitch into your social media. Read on for more information!
Describing your band's sound quickly and succinctly is a powerful tool for marketing yourself and your music, but often bands don't put any thought into how to refer to themselves, and just say something like, "we play pop music" or "we're alternative". Your quick description lets people know what to expect from you and your music, so it's worth the time to find a succinct, accurate, interesting way to describe your music. Read on for Jhoni Jackson's "5 Tips for Describing Your Sound if You're Trying to Get Press".
Have you needed a certificate of insurance as a vendor at an art fair? Are you interested in liability and business property insurance for your art business? ACT Insurance -- Artists, Crafters, and Tradesman -- is an insurance company that provides specific coverage that meet the needs of professional artists. They offer both short-term liability policies for art shows and fairs, and annual policies that cover general and product liability, business and personal property, and personal and advertising injury. Check them out at ACTInsurance.com!
Charity How To presents a webinar by Simon Scriver, with a step-by-step program for people interested in building their skills at online and virtual presentations! Seminar dates are Tuesday June 30 and Thursday July 2, at 1pm.
In the wake of the Covid-19 quarantines, performers and presenting organizations are looking for ways to shift events online. Eventbrite presents a planning guide for those new to online events.
From event-ticketing portal Eventbrite, sample e-mail templates for arts organizations and venues for communicating with guests and patrons. They offer templates for how to e-mail patrons about cancellations; e-mailing patrons and donors to ask for support; and a general template for communicating with attendees regarding unknowns resulting from the Covid-19 pandemic.
Cancelled and postponed events are putting artists and arts organizations and their staffs in financial jeopardy, and crowdfunding is a viable revenue source to explore. Online ticketing portal Eventbrite offers advice for how to create and promote a GoFundMe fundraiser in response to the Coronavirus pandemic.
Many artists are taking the time during the Covid-19 crisis to produce and create; Sam P. Israel in The Observer points out that it's also a good time to copyright and protect those new creations.
From teaching musician Dave Ruch's Do This Right Now series: one quick step to improve your website. Change Your Title Tags!
Updated resources for: unemployment resources; emergency relief funding (including Arts Council, local, and national funding resources); small business loans (including the Paycheck Protection Plan); and poverty resources for individuals and families.
Most Valuable Resources for Individuals
Creative Capital offers advice for choosing work samples to accompany grant applications.
Applying For Grants: Choosing Work Samples.
Artsy.net contributor Ariela Gittlen collects a list of online tools to help artists manage their own online presence: 6 Artist-Approved Platforms For Building Your Own Website.