The Arts Council of Indianapolis presents a discussion with several of Indy's top arts and culture journalists. Learn how they choose the stories they cover, how to promote your own projects, and how to prepare for an interview. Click on for the video and list of panelists!
on Saturday, 12 December 2020.
Posted in Arts Council Resources, Business Tools and Resources, PR/Marketing, Workshops
From Angela Myles Beeching at NewMusic USA: a guide for writing your musician bio. In answer to the universal question, "what's your music like?", the NewMusic team has detailed advice about giving a detailed answer, being specific while avoiding cliches. Read on for more information!
on Wednesday, 16 September 2020.
Posted in Music, PR/Marketing
From the team at artist consultancy GYST (that's Getting Your Sh*t Together!), a set of guidelines for preparing your artist statement. Their comprehensive guidelenes cover everything from what to include, what not to include, with added thoughts on voice and style. They also include sample statements of different lengths. Click onward for details....
on Wednesday, 16 September 2020.
Posted in Visual Arts, PR/Marketing
Describing your band's sound quickly and succinctly is a powerful tool for marketing yourself and your music, but often bands don't put any thought into how to refer to themselves, and just say something like, "we play pop music" or "we're alternative". Your quick description lets people know what to expect from you and your music, so it's worth the time to find a succinct, accurate, interesting way to describe your music. Read on for Jhoni Jackson's "5 Tips for Describing Your Sound if You're Trying to Get Press".
on Wednesday, 16 September 2020.
Posted in Music, PR/Marketing
Charity How To presents a webinar by Simon Scriver, with a step-by-step program for people interested in building their skills at online and virtual presentations! Seminar dates are Tuesday June 30 and Thursday July 2, at 1pm.
on Monday, 22 June 2020.
Posted in PR/Marketing, Technical Assistance
From event-ticketing portal Eventbrite, sample e-mail templates for arts organizations and venues for communicating with guests and patrons. They offer templates for how to e-mail patrons about cancellations; e-mailing patrons and donors to ask for support; and a general template for communicating with attendees regarding unknowns resulting from the Covid-19 pandemic.
on Thursday, 07 May 2020.
Posted in Arts Organizations, PR/Marketing
Cancelled and postponed events are putting artists and arts organizations and their staffs in financial jeopardy, and crowdfunding is a viable revenue source to explore. Online ticketing portal Eventbrite offers advice for how to create and promote a GoFundMe fundraiser in response to the Coronavirus pandemic.
on Thursday, 07 May 2020.
Posted in Grants and Funding, PR/Marketing, Technical Assistance
From teaching musician Dave Ruch's Do This Right Now series: one quick step to improve your website. Change Your Title Tags!
on Tuesday, 05 May 2020.
Posted in PR/Marketing
Social Media for Artists featuring guest artists Justin Vining, Malory Hodgkin, and Aaron Scamihorn at Borshoff PR and Marketing in Indianapolis. In partnership with the Arts Council of Indianapolis, Borshoff asked artists to talk about what works for them and to share tricks they have learned over the years as they navigate social media to build their unique audience and sell their artwork.
If you are just getting started on social media, check out this Creative Live blog first for some of the basics.
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on Wednesday, 11 December 2019.
Posted in Social Media, Visual Arts, PR/Marketing, Professional Development
In 2018, the Arts Council of Indianapolis brought together representatives from the professional sports community in Indy to speak to arts administrators about "Engaging Your Fan Base."
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Special thanks to the Indiana Sports Corp, Indianapolis Colts, Indianpolis Urban League, and the Indianapolis Motor Speedway.
on Friday, 15 June 2018.
Posted in Arts Council Resources, Arts Organizations, PR/Marketing
Should you send out an artist newsletter? ARTrepeneur Says Yes!
Take a look at this resource to learn all the reasons why you should use a newsletter to update your clients, followers, and anyone else interested in your work. Social media is great, but isn't enough.
https://mag.orangenius.com/artist-newsletter/
on Friday, 25 May 2018.
Posted in Music, Visual Arts, PR/Marketing
Musical Family Tree is the Indianapolis-based site for all home grown Indiana music - both past and present. The site hosts an archive of hundreds of Indiana bands and their music. The group, a 501c3 non-profit, also helps promote local bands and musicians as well as sponsors events and festivals featuring local music.
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on Thursday, 20 August 2015.
Posted in Music, PR/Marketing
