From Angela Myles Beeching at NewMusic USA: a guide for writing your musician bio. In answer to the universal question, "what's your music like?", the NewMusic team has detailed advice about giving a detailed answer, being specific while avoiding cliches. Read on for more information!
From the team at artist consultancy GYST (that's Getting Your Sh*t Together!), a set of guidelines for preparing your artist statement. Their comprehensive guidelenes cover everything from what to include, what not to include, with added thoughts on voice and style. They also include sample statements of different lengths. Click onward for details....
Describing your band's sound quickly and succinctly is a powerful tool for marketing yourself and your music, but often bands don't put any thought into how to refer to themselves, and just say something like, "we play pop music" or "we're alternative". Your quick description lets people know what to expect from you and your music, so it's worth the time to find a succinct, accurate, interesting way to describe your music. Read on for Jhoni Jackson's "5 Tips for Describing Your Sound if You're Trying to Get Press".
Charity How To presents a webinar by Simon Scriver, with a step-by-step program for people interested in building their skills at online and virtual presentations! Seminar dates are Tuesday June 30 and Thursday July 2, at 1pm.
From event-ticketing portal Eventbrite, sample e-mail templates for arts organizations and venues for communicating with guests and patrons. They offer templates for how to e-mail patrons about cancellations; e-mailing patrons and donors to ask for support; and a general template for communicating with attendees regarding unknowns resulting from the Covid-19 pandemic.
Cancelled and postponed events are putting artists and arts organizations and their staffs in financial jeopardy, and crowdfunding is a viable revenue source to explore. Online ticketing portal Eventbrite offers advice for how to create and promote a GoFundMe fundraiser in response to the Coronavirus pandemic.
From teaching musician Dave Ruch's Do This Right Now series: one quick step to improve your website. Change Your Title Tags!
Social Media for Artists featuring guest artists Justin Vining, Malory Hodgkin, and Aaron Scamihorn at Borshoff PR and Marketing in Indianapolis. In partnership with the Arts Council of Indianapolis, Borshoff asked artists to talk about what works for them and to share tricks they have learned over the years as they navigate social media to build their unique audience and sell their artwork.
If you are just getting started on social media, check out this Creative Live blog first for some of the basics.
In 2018, the Arts Council of Indianapolis brought together representatives from the professional sports community in Indy to speak to arts administrators about "Engaging Your Fan Base."
Special thanks to the Indiana Sports Corp, Indianapolis Colts, Indianpolis Urban League, and the Indianapolis Motor Speedway.
Should you send out an artist newsletter? ARTrepeneur Says Yes!
Take a look at this resource to learn all the reasons why you should use a newsletter to update your clients, followers, and anyone else interested in your work. Social media is great, but isn't enough.
Musical Family Tree is the Indianapolis-based site for all home grown Indiana music - both past and present. The site hosts an archive of hundreds of Indiana bands and their music. The group, a 501c3 non-profit, also helps promote local bands and musicians as well as sponsors events and festivals featuring local music.
Although this article presumes you have a marketing machine behind you, which most artists don't, it still offers very valuable tips to make sure you are giving yourself the best chance to get press coverage. Some of these may seem like no-brianers, but these are words to live by when responding to a journalist.
- Respond quickly
- Be concise and keep it simple
- Give them exactly what they ask for
- Don't make it harder than it has to be (e.g. Don't ask unnecessary questions)
- read the full article here....
This article was originally posted by Fractured Atlas and written by Ciara Pressler.