Social Media for Artists featuring guest artists Justin Vining, Malory Hodgkin, and Aaron Scamihorn at Borshoff PR and Marketing in Indianapolis. In partnership with the Arts Council of Indianapolis, Borshoff asked artists to talk about what works for them and to share tricks they have learned over the years as they navigate social media to build their unique audience and sell their artwork.
If you are just getting started on social media, check out this Creative Live blog first for some of the basics.
4x6 of How to Write a Great Musician's Bio
*Editors tip - this is a great video for all performing and visual artists to learn how to write about themselves in a consise and thoughtful way.
Watch this simple step-by-step video to learn how to sign up for the Arts Council of Indianapolis' Online Artist Directory. It's free and its simple to sign up and edit your profile.
The Arts Council has multiple ways of helping artists and arts organization promote and share their events, watch this short video to see how.
Joshua Lingenfelter: Marketing for Non-Marketers from the Indiana Arts Commission's 2014 Leveraging Creativity Conference in Indianapolis, IN.
In 2018, the Arts Council of Indianapolis brought together representatives from the professional sports community in Indy to speak to arts administrators about "Engaging Your Fan Base."
Special thanks to the Indiana Sports Corp, Indianapolis Colts, Indianpolis Urban League, and the Indianapolis Motor Speedway.
Should you send out an artist newsletter? ARTrepeneur Says Yes!
Take a look at this resource to learn all the reasons why you should use a newsletter to update your clients, followers, and anyone else interested in your work. Social media is great, but isn't enough.
Musical Family Tree is the Indianapolis-based site for all home grown Indiana music - both past and present. The site hosts an archive of hundreds of Indiana bands and their music. The group, a 501c3 non-profit, also helps promote local bands and musicians as well as sponsors events and festivals featuring local music.
Although this article presumes you have a marketing machine behind you, which most artists don't, it still offers very valuable tips to make sure you are giving yourself the best chance to get press coverage. Some of these may seem like no-brianers, but these are words to live by when responding to a journalist.
- Respond quickly
- Be concise and keep it simple
- Give them exactly what they ask for
- Don't make it harder than it has to be (e.g. Don't ask unnecessary questions)
- read the full article here....
This article was originally posted by Fractured Atlas and written by Ciara Pressler.
Kyle Williams hosts an interview-based web show in which he talks to thousands of musicians and marketing professionals to share best practices and tips for building your fan base. Kyle believes that every musician can make a living making their music.
Get introduced to Kyle here in his video "5 Effective Ways for Musicians to use Social Media to Build Super Fans". From there, sign up to recieve his e-news and watch more helpful videos at www.SeedsofMusic.net
Piggyback App is a locally-based, affordable, and easy to use mobile platform for cultural organizations. The app allows galleries, museums, performing arts groups and others easy access to create quick and simple content about their shows and programs then upload to the app for their patrons and visitors to easily access via their smart phone, tablets, and now desktop computers via the www.piggybackapponline.com platform.
Watch our quick tutorial below for patrons of Gallery 924 at the Arts Council then visit www.piggyback-app.com to learn more.
Learn how to create your own Artist Elevator Pitch and see examples from other artists in a variety of artistic disciplines.