For many artists, Instagram is the social media site where you spend the bulk of your time. It is a visual platform that allows you to post images with captions, stories that disappear after 24 hours, Reels (which are similar to TikToks), longer videos on IGTV, and even livestreams. You can even have a webstore on Instagram. We’ve seen artists conduct sales, performances, and interviews using Instagram. For more of an introduction, check out our social media basics and our coverage of different social media platforms for artists.
Because Instagram is important for many artists and arts organizations, we’re sharing some tips to help you get started with an account or to streamline your current Instagram efforts. It’s important for artists to market yourselves, but you might not know where to start. With this guide to some Instagram best practices, we hope that you’ll be able to develop a successful social media presence that accomplishes what you want it to accomplish while leaving you plenty of time to focus on your real work, which is your art.