Marketing for Non-Marketers

Marketing for Non-Marketers by Joshua Lingenfelter, formerly the Director of Marketing at Clowes Memorial Hall of Butler University, Indianapolis, IN.

Learn the basics of designing and implementing marketing plans that leverage low cost promotional methods, while providing opportunities to research, reflect, and react.

This presentation was made at the Indiana Arts Commission's 2014 Leveraging Creativity Conference held in Indianapolis. With the permission of the presenter, the Arts Council of Indianapolis recorded and now presents this video as part of its Artist Professional Development Resource Series. The Arts Council's participation in these activities was made possible, in part, by funding and support from the Indiana Arts Commission.