The Indy Arts Marketers are a network of organizations and individuals who hold stake in marketing the arts in central Indiana. Convened by the Arts Council of Indianapolis in partnership with a representative steering committee, the Arts Marketers aim to engage in discussion on community marketing needs, collaborate and support to raise arts visibility in central Indiana, and work to develop a common voice for the arts community. The Arts Marketers meet for coffee on a quarterly basis for professional development and networking opportunities.
A panel discussion on brand
Friday, July 13, 2018
9:00 AM - 11:00 AM
924 N Pennsylvania
Johanna Taft - Harrison Center
Mark Williams - Imagenation
Rodney Reid - RLR Associates
Gary Stoppelman - Newfields
Tuesday, April 24
9:30 am Breakfast & Networking
10 am - 12 pm Workshop
Arts & cultural organizations strive to produce programming that sends our audience on an emotional and intellectual journey, but there’s another journey taking place: the path to greater engagement with your art and your organization, a Patron Journey.
In the age of “streaming everything,” what separates us from the competition is the emotional attachment we have to the people and places that share the arts and culture experience with us. If we believe this is true, then the single most important part of our mission, aside from our programming, are the interactions we have with these patrons. Where are they in their journey? How can we enrich their appreciation of the works we present? How can we move them along the path from single ticket buyer to lifetime benefactor? How can they advocate for us to the patrons we’ve yet to meet? You’re the guide; where will you lead them?
In this 2-hour session, you’ll create a Patron Journey that’s unique to your organization, based on its size, available resources, and its position in your local arts and culture market. We’ll discuss what successful organizations around the world are doing, and we’ll show you how to replicate their strategies to identify and manage patrons who are ready to take the next step.
You’ll learn how to:
• Find your unique strengths and adapt to peer offerings in the marketplace
• Identify segments, build patron personas, and craft messaging and programing that works
• Create Random Acts of Kindness to build loyalty
• Automate aspects of the journey to save staff time and get better results
• Use your data systems to build reports that matter
• Measure your success and refine your plan to optimize results and return on investment
Working in small groups throughout this Intensive, you’ll leave with a journey map that you can put in action
in your organization right away. Plus you’ll have all the motivation and information you need to sell that plan
to your Board and other stakeholders.
YOUR GUIDE: Paul Miller, VP Sales & Marketing, PatronManager
Free Webinar by Lyrasis
Localized emergencies, regional disasters, and catastrophic events can have a devastating impact on performing arts organizations where even a brief loss of business can threaten sustainability. This free 90 minute webinar will provide an introduction to why emergency preparedness is critical to protect your organization from external risks and internal vulnerabilities. These include human caused and natural crises. You will learn the typical process and contents of a plan, and receive information about resources to help with planning.
This webinar is appropriate for attendees representing large and small performing arts organizations as well as those with and without their own performance facilities. Executive and management staff will find this webinar useful, as well as H.R., finance, communications, marketing, technical, and front-of-house staff.
This session is part of a series presented by the Performing Arts Readiness (PAR) project. Other topics in this series will include Risk Assessment, Business Continuity Planning, Disaster Networks, and Venue Safety.
The PAR project is funded through a generous grant from The Andrew W. Mellon Foundation.
Instructor: Steve Eberhardt
Steve Eberhardt is the Project Coordinator of the Performing Arts Readiness project. Steve has coordinated collaborative grant-funded projects at LYRASIS for 20 years including a 2006-2008 Andrew W. Mellon Foundation-funded grant that assisted academic libraries in their recovery from Hurricanes Katrina and Rita. His most recent project provided training, grants, and consultations to preserve photographic and audiovisual collections at Historically Black Colleges and Universities.
Instructor: Jan Newcomb
Jan Newcomb’s leadership experience in performing, community and government arts organizations has included the following positions: Vice President of Development and Interim President & CEO of the Rochester (NY) Philharmonic Orchestra and CEO of the Charleston (SC) Symphony Orchestra, Orchestra of the Southern Finger Lakes and 171 Cedar Arts Center in Corning, NY. Jan founded and developed an arts council in Beaufort, SC and was co-founder of the Bailey/Newcomb Dance Company (NY). She served as executive director of three other regional arts councils in upstate NY and SC before joining the staff of the South Carolina Arts Commission as Director of Grants. Jan has taught modern dance and arts policy and management courses as adjunct faculty at the University of Buffalo, Medaille College, University of South Carolina, College of Charleston, and New York Institute of Technology in Manhattan where she designed and served as the founding director of the MA in Leadership in the Arts & Entertainment Industries (LAEI) Program, in association with Nederlander Worldwide Entertainment LLC. Since 2009, Jan has consulted with clients including South Arts, Long Wharf Theatre (CT), Miami Summer Music Festival, and the Lexington (KY) Philharmonic.
Her educational background is in the performing arts, with a BA in Music with a dual Minor in Dance and Theatre from Hood College in Frederick, Maryland and a Master’s in Education focused on teaching modern dance from The George Washington University in the District of Columbia.
Each month a small central Indiana arts organization will be named WICR Arts Organization of the Month and will receive an in-kind $1,000 advertising schedule (40 spots at a value of $25 each, including spot production). Selected organizations will have 501c3 status, have an annual operating budget below $500,000 and have programming or promotional needs that align with the month in which they are selected. WICR Arts Organization of the Month is a partnership between WICR and the Arts Council of Indianapolis.To nominate a deserving arts organization, fill out the nomination form below.