Indy Arts Council Opportunity

Indy Arts Council Seeks RFQs for Opioid Prevention Campaign

Deadline: 06/14/2024

Indy Arts Council
Request for Qualifications: Opioid Prevention Public Health Marketing Campaign

Submission Deadline: June 14, 2024
Submit qualifications package to: with the subject line, “Opioid Prevention Campaign RFQ”

Indy Arts Council is Indianapolis’ arts advocacy and services agency. Our mission is to foster meaningful engagement in the arts by nurturing a culture where artists and arts organizations thrive. Advancing diversity, equity, inclusion, and access is at the heart of our vision of “A Creative Life for All.” 

We are seeking a creative agency or freelance partner(s) to conceptualize, develop, and execute an Opioid Prevention Public Health Marketing Campaign to drive awareness and prevention of substance abuse disorder (SUD) and addiction. Similar to the 2020-2021 “Mask Up Indy” and “Vaccinate Indy” campaigns, this program will engage local artists in developing artworks that promote key messages. Subject matter experts will advise on priority audience demographics and the specifics of the call to action.

Key deliverables will include:

  • Identifying target audiences and developing campaign themes & messaging in partnership with SUD experts to address public health trends and priorities in our community.  
  • Developing a detailed campaign concept and creative strategy, including key messaging and creative direction.
  • Working with the Indy Arts Council to commission local artists to create original (or license existing) artworks to be featured in the campaign.
  • Media planning & buying strategy and execution.
  • Earned media / PR strategy.
  • Development of a creative asset toolkit to be shared with partner organizations. 
  • A strategy to achieve and measure campaign goals. 

This public health campaign to support the treatment and prevention of SUD is funded by opioid settlement dollars administered through the City of ​​Indianapolis. The total budget for all campaign components (including planning, media buying, and artist commission fees) is $135,000.


  • May 30: RFQ released
  • June 14: RFQ responses due
  • Week of June 17: Conduct interviews with select candidates
  • Week of June 24: Final candidate selection
  • Week of June 24: Project kick-off meeting 

The remainder of the timeline is flexible based on the recommendations of the selected partner and the targeted campaign launch of September 2024. The campaign will run through November 2024. This timeline includes intersecting with National Opioid and Substance Awareness Day (Sept 21) and National Recovery Month (Sept 1 – 30).

We request the following information by June 14, 2024:

  • A description of your agency and its core competencies/services, and why you are a good fit for this scope of work.
  • Summaries of 2-3 case studies, ideally showing experience within the public health realm, that show insights and results achieved for your clients.
  • A high-level description of your proposed approach to this scope of work.
  • References for relevant work that we may contact. 

Please email any questions to Melissa Rowe, Director of Marketing and Communications, at

The qualifications package should be submitted to with the subject line, “Opioid Prevention Campaign RFQ.” Thank you for your interest! 

Download RFQ