Kroger Art Program: In-Store Mural Request for Qualifications (RFQ)

Deadline: 07/05/2024

Project Title

Kroger Art Program:  Fishers, IN


Deadline for Applications

Friday, July 5, 2024, 5:00 p.m. This is NOT a postmark deadline.  No exceptions.


Eligibility Requirements

To be eligible to apply for this opportunity, artists must

  • Live in the greater Indianapolis area
  • Be age 18 or over 
  • Be willing to meet all contractual obligations and adhere to a strict budget and timeline

Project Budget

Up to three finalists will be selected from the overall applicant pool. These finalist artists will each be paid a flat $400 fee to develop a conceptual proposal for the site.

The selected artist will receive a commission fee of $10,000.  This fee is intended to cover all the artist’s personal compensation and anticipated expenses for the following items: artist design fee, artist labor, artwork materials, delivery of completed artwork to the project site, and attendance at the store opening event.  The artist will not be responsible for installing the artwork but may opt to supervise installation by construction personnel (no additional compensation will be provided for this activity).  

Description of Opportunity

Kroger Co. is offering a site-specific mural artwork opportunity for artists living in the greater Indianapolis area.  A project coordinator will facilitate the artist selection process, supervise the design and execution of the work, and coordinate installation requirements between the artist and the Kroger construction team.  The project coordinator will also ensure that the artwork is delivered on time and installed according to the artist’s instructions.

The Kroger family of stores is honored to use the talents of local artists to create an uplifting experience in their stores. The company aspires to create a safe store environment that conveys a sense of connectedness to the communities within which they operate. The objective of the commissioned art program is to create a space that encourages community gathering and celebrates the spirit of the neighborhood. As a company, Kroger values honesty, diversity, inclusion, integrity, respect and safety.  These values are expressed by the artwork commissioned for each store.


Qualified artists are sought to execute a mural in a new Kroger store, opening in early 2025 at the following location:

  • Store #744, 7450 Fishers Station Drive, Fishers, Indiana, 46038

The artwork design will incorporate references to the locality’s history or culture, will engage and inspire the community, will use durable materials that require minimal maintenance, and will be resistant to vandalism or other damage.  Any medium, material, or artistic technique that can be mounted to a wall, and extends 4 inches or less into the adjacent space, will be considered.

The site is interior and measures 8 ft. h. x 24 ft. w. (total 192 sq. ft.). It is located prominently within the store’s vestibule. 

Artists will execute the artwork in their choice of media on an appropriate substrate (e.g., Dibond panel, canvas, wood panel, etc.) and will include an appropriate hanging system.  They will complete the project in their own working space and will deliver it to the site ready to be installed by the store’s construction team. The artist may choose to be present to advise during installation but will not be compensated separately for his/her presence. 

Kroger will provide a plaque identifying the artist, artist’s city or town of residence, title and medium of the artwork, and date executed along with brief information about the artist and the artwork. Kroger will also provide appropriate lighting for the artwork.  The artist is expected to attend the community celebration of the new store as part of their commission fee.

Additional information will be provided to artists selected as finalists for the site.


About the Kroger mural program:

History of Fishers, Indiana:

About Fishers:,_Indiana

Selection Process 

Artists interested in being considered for this project must provide their information on or before 5:00 p.m. on July 5, 2024. Representatives from Kroger, Project Coordinator Lindsey Lord, and the store’s host community will review artist materials and select up to three finalists to create an artwork proposal.  The proposals are reviewed by the same representatives and one proposal will be commissioned.  

While this is the intended selection process, in the event of an insufficient number of qualified applicants Kroger reserves the right to invite an artist to propose, or to directly select an artist or artwork; and also reserves the right to cancel the opportunity entirely at any point and for any reason.

Selection Criteria

Finalists will be selected based upon the following criteria:

Artistic quality:  artist’s past work is appropriate to its context, innovative, creative, and stylistically distinctive 

Aesthetic sensibility:  artist’s past work displays an aesthetic that would be desirable for the store in question

Technical ability:  artist’s past work and qualifications indicate professionalism and skill with materials and techniques 


Project Timeline

This timeline represents the project as it now appears.  Changes may be necessary as the project progresses.

  • Release Request for Qualifications:  Friday, June 7, 2024
  • Deadline for artists’ materials: Friday, July 5, 2021, by 5:00 p.m.
  • Notification of status: mid-July, 2024
  • Finalist proposals due: by Monday, August 12, 2024
  • Notification of selected project:  by September 9, 2024
  • Commissioning, final design and fabrication:  September-December 2024
  • Delivery for installation: on or before December 18, 2024
  • Store opening celebration:  December 2024, date TBD


How to Apply

***There are two parts to applying for this project: (1) Filling out an online form and (2) Sending files via***

(1.)  Artists must provide the following information using this application form If you find you cannot use the form, please email Lindsey Lord at to discuss alternative methods to provide your application. 

 a. Applicant Information: Complete all the fields noted as “required” on the application form. Some fields are optional but completing them now is appreciated as it will save time later.


b. Website URL: If you have a website for your artwork and it includes all the information requested in #s 2a – 2c below, you may provide the URL (website address) and you are done!  If you have a social media account (Instagram, Facebook, Tumblr, etc.) dedicated to your artwork you can provide that address instead of a website, but please ensure that ONLY information related to your artwork is represented and that the privacy settings are set to “public”.


(2.)  Artists must provide the following information digitally using, an easy-to-use file transfer website, which has a total of 2GB available for transfers. Using WeTransfer, you will send your files to If you find you cannot use, please email Lindsey Lord at to discuss alternative methods to provide your application.

a. Artist Narrative Biography, Professional Resume, or CV: You may type or copy/paste this information from another document into the application form, or you may send a separate document via An attached document should be 3 typed pages or less and be in .doc, .docx or .pdf format. Please try to keep your text files to 500K or under.

b. Examples of previous artwork: Provide 3-10 digital images (JPG, JPEG, PNG, BMP, TIF, PSD, PDF formats accepted) of your previous completed work. When selecting images, try to include images of projects that are of similar size or scale and similar price/budget to this commission opportunity, and in the visual style that you would use for this commission if you are selected. You may include any number of past artworks or projects and any number of images for each project, but do not exceed 10 total images. Instead of uploading individual images, you may choose to assemble all your images and information into one PDF file. Please try to keep your images to 2MB or less per image. Do not submit design ideas for this project!

c. Image information: You may provide information about the artworks you attached as examples of your previous work.  Information you provide could include title, date, medium, concept, budget/price, or any other information you feel is important for the review panel to know when looking at your work. Providing this information is optional but is helpful for the review panel to understand more about your work.


Delivery of Application

The form will automatically close at 5:00 p.m. on Friday, July 5, 2024. Applications left incomplete at that time will not be reviewed. If you encounter problems as you complete the form or attempt to use WeTransfer, please email

For questions, contact:  

Lindsey Lord, Project Coordinator –

Location of artwork within store


Elevation of wall showing artwork placement